Editorial Policy
How our guides get written, checked and corrected — and how we make money.
Who writes for this site
Everything on this blog is written and reviewed by the team that builds MakeCaption. We publish under a team byline rather than individual names. That is a deliberate privacy choice, not an attempt to obscure accountability: every article is the responsibility of the site owner, and any factual dispute can be raised through our contact page, which is monitored.
What we claim expertise in
Our first-hand experience is narrow and specific. We build a browser-based captioning pipeline: extracting audio with FFmpeg compiled to WebAssembly, running OpenAI's Whisper speech-recognition model on-device via Transformers.js, refining word-level timestamps against an audio energy envelope, and rendering caption frames to a canvas before encoding them back into video.
When we write about transcription accuracy, subtitle file formats, caption timing or on-device rendering, we are describing systems we have built and debugged. When we write about platform-specific behaviour — how a given social network displays captions, or what its current specifications are — we are reporting on third-party products we do not control, and we cite the platform's own documentation wherever possible.
Sourcing and statistics
Any statistic in an article carries a numbered reference to its origin at the foot of the page. We prefer primary sources: platform documentation, published research, and standards bodies. Where a widely-repeated figure cannot be traced to a primary source, we either drop it or say plainly that its provenance is unclear rather than laundering it through another blog.
We do not present vendor marketing claims as independent research, and we do not cite our own product as evidence for a general claim about the industry.
Review and corrections
Articles that describe third-party platform behaviour age quickly. We revisit them periodically and show a “Reviewed” date on any article that has been checked since publication. A review means someone re-read the article against current documentation — not that the text necessarily changed.
If you find an error, email us via the contact page. We correct factual mistakes in place and note substantive corrections at the foot of the affected article.
How this site makes money
MakeCaption is free and has no paid tier. The site is funded by display advertising served through Google AdSense. Advertising is clearly distinguishable from editorial content, and no advertiser has any input into what we publish, review or recommend.
We do not publish sponsored posts, paid guest posts, paid link placements, or affiliate links. If that ever changes, this page will say so before any such content appears, and individual posts will be labelled.
Advertising cookies are only set after you consent. You can change or withdraw that consent at any time using the “Cookie Settings” link in the footer. See our Privacy Policy for the full detail on what is collected.
Use of AI tools
We use AI-assisted tooling for drafting and editing, in the same way we use a spellchecker or a linter. Every published article is reviewed, fact-checked and edited by a human before it goes live, and the technical claims are checked against our own implementation. We do not auto-publish generated text, and we do not publish articles on topics where we have nothing first-hand to add.